Showing posts with label C. Assignment 2: TV Adverts. Show all posts
Showing posts with label C. Assignment 2: TV Adverts. Show all posts

Monday, 23 May 2016

TV adverts - final feedback

Jake, some good work produced here and within your group, you have created an effective re-branding adverting concept and a well-produced TV advert.

In regards to unit 2 - Communication Skills for Creative Media Production (pitch and presentation):
You were able to use appropriate techniques to extract information from written sources with some precision and presented a structured and detailed media production report which conveys information and explains conclusions with clarity.
Your pitch was interesting and I thought that you conveyed the information about your re-branding idea and employed forms of address in your pitch to communicate ideas effectively. The pitch was visually good and you deployed and managed technology to pitch a media production proposal effectively and with some imagination.
Some changes were made based on initial feedback with occasional beneficial effects.

In regards to unit 30: Advertisement Production for Television:
Whilst I think you could have done a lot better with the TV advert analysis, you were able to describe structures and techniques of TV advertisements with some appropriate use of subject terminology.
Working within your group, you were able originate and develop an idea for a TV advertisement showing some imagination and with only occasional assistance. The advert demonstrated a good understanding of conventions in TV adverts and it was clear that you were able to produce a TV advertisement to a good standard showing some imagination and with only occasional assistance.
Your evaluation was also detailed and clearly explained your own TV advertisement production work with reference to detailed illustrative examples and generally correct use of subject terminology.





Monday, 11 January 2016

Unilever Research

Unilever:

Unilever is a British-Dutch multinational product corporation based in the Netherlands, Rotterdam and England.  It is the worlds third largest consumer goods corporation behind Proctor and Gamble and Nestle. They own over 400 brands but focus on 14 big name brands such as Bovril, Ben and Jerry's, Lynx, Comfort, Pot Noodle and Dove.

Unilever officially began in the 1930's, the same decade as the great depression in America, then in the 1940's the business began to incorporate itself with selling food products. In the 1950's technology blossomed and the company moved to more products being sold in the west and more of their markets around the rest of the globe.