Creative Media and Visual Arts showreel and vox pops

Current Practices in Corporate Video Production

Current Practices in Corporate Video Production

In this essay I will be talking about the laws that production companies have to follow when producing a corporate video. These include: contempt, copyright, privacy, defamation, courts, ethical and finishing off with technologies. I will be looking at a variety of videos that cover these points.

Copyright:

Copyright is when an individual or company wants to protect something that they have created material and want to protect them from other people using it without permission. The creator can control how the material is used, if a substantial (significant, not quantity) amount of their content is used, then they get a reward. The works that the copyright laws cover is Literacy, Musical, Dramatic, Pictorial/Graphic/Sculptural, Motion pictures, Sound recordings and Architectural. Copyrighted material can be used in certain cases such as the news and by critics for reviews. Copyright is also a territorial right so UK copyright abroad is protected and foreign works are protected in the UK.

https://youtu.be/1DjuUln6xZs This video is a good example as follows the copyright rules as it just uses royalty free music so they can use as much of it as they want without getting any copyright strikes. There are no clips or music that may be copyrighted as clips in this video are all from frontier airline staff and inside their airport, so it is all their own works.

Privacy:

Privacy is when the courts will allow people to live a private and family life over the medias idea of freedom of expression. This law has developed since the European Convention on Human Rights. Privacy law is reporting on someone’s personal/sexual live, their finances, information about their health and filming in their house without permission. Invasion of privacy is when someone takes to court about their private information being realised so they want a reward for the level of damages done, the highest award recently was £60,000 and then the losing party have to pay the legal costs for the trial.

An example of privacy is when a someone is being filmed and there is personal information in the shot that someone doesn’t want the public to know, so that part of the video would either need to be cut or blurred out.

Defamation:

Defamation is the law that allows individuals, companies or firms to sue is their reputation is damaged by a piece of material that is published and makes defamatory comments about either of them. Defamation counts if it: lowers someone in the estimation of right-thinking members of the public, causes them to be shunned or avoided, disparages them in their office, trade or profession and/or exposes them to hatred, ridicule or contempt.

An example of defamation is when companies slander each other and say that one is better compared to the other, another example is when a newspaper/magazine prints information about someone that they know is untrue even before they release it to the public.

Fair Use:

Short clips of copyrighted material may, under certain circumstances, may be used for certain purposes such as criticism, news reporting, teaching, and research, without the need for permission from or payment to the copyright holder. The media doesn’t just have to be a short clip of a video, it can be a small sample of a piece of music or it can be a screenshot from a video/film/television show etc.

 An example of fair use is in YouTube videos when they use screenshots/clips from a video or film

Ethical Issues:

In corporate videos, ethical issues are when a company, product or individual may include footage that can offend a certain religion, ethnicity or individual, or show them in a certain light. These issues can be used to try and change the outlook that the general public have on a specific person, culture or religion so that they get targeted by the public as well. 
 

An example of this, is, if a video that was filmed in an office only had filmed scenes that only included Caucasian male and no one else, this could mean that the producers being prejudice to woman and other people of ethical genders.

Release:

Releases are a form of legal permission that need to be signed by the cast and crew, owners of music used in the production and the owner of buildings and land that are featured in the video. They must be signed by these people for the production to start, if they don’t get the permission or signatures from the people involved filled in then they are not legally allowed to publish the video with the individuals who have not filled in the form.

An example of this would be, if a corporate video filmed in a public location such as a train station or a library without getting the permission from the owners of those locations, then they uploaded the video onto the internet or wherever they are uploading it without them knowing.

Technologies:

To make a corporate video the production team will need multiple items that are required for them to finish the entire product, they include a camera, editing software and any other technological items such as artificial lighting and microphones to complete the production.

An example of editing software a company might use is Adobe Premiere Pro CS5.5. This software can support video up to 10,240 × 8,192 resolution, at up to 32-bits per channel colour, in both RGB and YUV. It also has a 5.1 surround sound mixing and allows the user to import and export formats that don’t just include QuickTime or DirectShow and supports a wide variety of video and audio file formats and codecs on both MacOS and Windows. It can also integrate with the following adobe programs: Adobe After Affects, Adobe Photoshop and Adobe Story, OnLocation and Prelude.

An example of a Camera that can be used is a Canon EOS 1200D. This camera is relatively cheap for anyone starting off in video as it only cost a reasonable price of £279.99 and is an easy camera to use, so is excellent to start off with. This camera has a 18MP sensor compared to the 12.2MP sensor on its predecessor the 1100D, it has a Digic 4 image processor. It also comes bundled with Canon’s Digital Photo Professional editing software and also comes with a 28.8-88mm lens.

An example of other essential technologies is a Rode VideoMic GO Lightweight On-Camera Microphone. This microphone is a good addition to the camera as it only weighs 2.6 ounces so it keeps the camera lightweight for easy manoeuvrability and can be kept steady. The mic also only requires a standard 3.5mm headphone jack so it will be compatible with almost any camera.

Corporate Videos Prezi- Video Analysis

The video I was analysing was Fjord Sustainability mash-up event.

Norwich Production Companies

Norwich Production Companies

Ember Films:

Ember films are a award winning production company that are based in Norwich and London, they create content for broadcasts, cinemas and on the internet. They range from doing interviews to films that are shown on the IMAX. Some major companies they have worked include, BMW, Lotus, BBC Earth and Herschel. They have a variety of their own work on their website, showing that they are very proud of the work they have produced. 

Primary Research

3MW Feedback

Some good work throughout this unit Jake, and a concise and well made documentary. Your work has certainly progressed throughout the year - build on this for next year with an aim to improve.

You have described and explained issues relating to factual television programmes with reference to detailed illustrative examples and with generally correct use of subject terminology.

You have explained codes and conventions of factual television programmes with reference to detailed illustrative examples and with generally correct use of subject terminology.

You were able to plan and research a factual programme for television effectively showing some imagination and with only occasional assistance.

You have produced a factual programme for television competently showing some imagination and with only occasional assistance.

Documentary Video

Talent Releases

Location Recce

Location Release

Secondary Research

Proposal

 Proposal

Write a brief outline for the production (a concept overview)

The loose idea for our documentary is interviewing people who work at Game and those who buy video games and those who don’t about whether or not they think that the current price is a fair price for the amount of content and time you get of them. 

Identify the genre and format of the concept, i.e., how will it be presented? (Format; expository, interactive, observational, performative, reflexive. Genre; docudrama, docusoap, infotainment, ‘reality’ TV, educational, wildlife, special interest, makeover).

The format of our documentary is an interactive documentary as we will be interacting with multiple groups of people through interviews. The genre that it will be is infotainment as its purpose will be to gather opinions of whether the public do think that games are too expensive but also to give some knowledge about games and what it intales to develop them.

Who would be your target audience? (remember primary and secondary divide and also to use terms such as demographics etc.)

The primary demographic for our documentary is teens and young adults as they are the target audience for video games as whole genre, however as most teenagers don’t have a job they rely on their parents to pay for or towards the video game so the secondary demographic for it is parents and carers as they can learn whether or not what they are paying towards is worth the money.

What would the aim of the documentary be? What do you hope to achieve by producing a documentary centered on your chosen idea?

The aim of this documentary would to give viewers an insider knowledge about whether the people who work in the gaming industry think that current games cost too much and whether that the people who buy games think that they are too much to keep spending money on multiple times a year. We can hope to achieve that people watch this start to question whether they are spending too much and whether they need to be buying as many games as often as they do.

Where will you need to film? Will you need to travel to a location / various locations?

The primary location that we will be using is the store Game, as the people who work in there are involved in the gaming industry so they should know whether the prices of the games are a fair representation for the time and effort and the cost that it cost to develop the game and the cost to hire a team. A secondary location we can use could be the streets of Great Yarmouth interviewing pedestrians who walk past.

Who will you need to be part of the production? Will you need other crew? Will you need experts / witnesses?

We won’t need any experts to be included in our team because we already know what we need to, however we may get someone to be in our documentary as we are not comfortable with being in the documentary ourselves, so we will get other people to interview instead.   

Write some sample interview questions (only applicable if you intend to have interviews - this includes talking heads where the interviewer is not present on screen).

·         Do you play video games?

·         If you do, how often do you play video games?

·         How much do you spend on video games?

·         If you don’t, why don’t you play them?

What equipment, props and costumes will you need to produce your idea? Do you already have what is needed? What will you need to buy in?

The equipment we need is a Canon DSLR, tripod and a microphone. No props or costumes are needed as we are interviewing people from college so there is no acting involved just their own opinions.

What is your proposed budget for this production?

We don’t need to spend any money for anything in our documentary as we are filming at one of our houses and at the college so no entry fee is needed anywhere, however we do need to spend money on a bus ticket for getting to college which comes to a total of an estimated £6.00.

Risk Assessment

Location Reccee

Production Schedule

Shot List

An Introduction to the News

I watched BBC News at 10:00 on the 13th June, 2016. The topics that were discussed in order were the Orlando shooting, EU referendum, the scandal between Goldman Sachs and the BHS and finally the Euros. The visuals at the start are important as it shows the whole globe and in the background main cities within dominant countries, also around the globe are what could be seen as sonar which goes well with the audio they play over top of it as when they are flowing and bouncing is goes well with the beat of the music.
The newsreaders that were presenting when I watched it were Huw Edwards, male, 54 and Kate Silverton, female, 45.The role of the newsreader/presenter is to be the authority for the audience watching, so that they are the ones proving the audience with the information about current affairs hat are going on. The skills necessary to be a newsreader/presenter is to be able to quickly read what is shown in front of you in a way that the audience can easily understand you, another skill is to be able to change the tone in your voice depending on what the story is you read, such as a happy or sad event and another skill is to be able to adapt in case any of the stories originally on the schedule get replaced by ‘breaking news’ headlines.
The stories that are being presented in the news in a particular order is called the ‘running order’. The story that is chosen to be the first story out of the many is called the ‘lead story’ or ‘lead’ and is chosen as it is the most important current topic to talk about, the order in which the following topics are chosen is due to the interest that they will get from the audience. The final news story discussed is often known as the ‘and finally’ which is normally a more positive topic to end on after most topics discussed are often more negative.  It’s important to act quickly with the news as it is always changing so you need to be ready to change as well to the newest story that had come in. The term ‘slow news day’ is when there is a lack of interesting and engaging topics for the audience to hear about. News values means how much prominence a news story is given by a media outlet, and the attention it is given by the audience. Galtung and Ruge’s news values include: immediency, familiarity, amplitude, frequency, unambiguity, predictability, surprise, continuity, elite nations/people, negativity and balance. Current news stories that include these news values are EU Referendum (immediency, familiarity, amplitude, personalisation and unambiguity), the Euros (elite nations/people, frequency and continuity), the Orlando shooting (negativity and surprise) and Glastonbury (balance).
There are many different types of bias in the media. The first is bias through selection and omission, which is when an editor can express bias by choosing whether or not to use a specific news story. Within a story, some details can be ignored, others can be included to give readers or viewers a different opinion about the events reported. Only by comparing news reports from a wide variety of sources can this type of bias be observed. The next is bias through placement which is, where a story is placed which influences what a person thinks about its importance. Stories on the front page of the newspaper are thought to be more important than stories buried in the back. Television and radio newscasts run stories that draw ratings first and leave the less appealing for later. The next is bias by headline which is where headlines are the must-read part of a newspaper because they are often printed in large and bold fonts. Headlines can be misleading: conveying excitement when the story is not exciting; expressing approval or disapproval. The next is bias by photos, captions, and camera angles, which is where pictures can make a person look good, bad, sick, silly, etc. Which photos a newspaper chooses to run can heavily influence the public's perception of a person or event. On TV, images, captions, and narration of a TV anchor or reporter can be sources of bias. The next is bias through use of names and titles, which is where news media often use labels and titles to describe people, places, and events. In many places around the world, one person's friend is another person's enemy. The final one is bias by choice of words which is where, people can be influenced by the use of positive or negative words with a certain connotation. People can also be influenced by the tone that a newscaster uses when saying certain words.

Production Schedule

Location Recce

Props and costumes list

TV adverts - final feedback

Jake, some good work produced here and within your group, you have created an effective re-branding adverting concept and a well-produced TV advert.

In regards to unit 2 - Communication Skills for Creative Media Production (pitch and presentation):
You were able to use appropriate techniques to extract information from written sources with some precision and presented a structured and detailed media production report which conveys information and explains conclusions with clarity.
Your pitch was interesting and I thought that you conveyed the information about your re-branding idea and employed forms of address in your pitch to communicate ideas effectively. The pitch was visually good and you deployed and managed technology to pitch a media production proposal effectively and with some imagination.
Some changes were made based on initial feedback with occasional beneficial effects.

In regards to unit 30: Advertisement Production for Television:
Whilst I think you could have done a lot better with the TV advert analysis, you were able to describe structures and techniques of TV advertisements with some appropriate use of subject terminology.
Working within your group, you were able originate and develop an idea for a TV advertisement showing some imagination and with only occasional assistance. The advert demonstrated a good understanding of conventions in TV adverts and it was clear that you were able to produce a TV advertisement to a good standard showing some imagination and with only occasional assistance.
Your evaluation was also detailed and clearly explained your own TV advertisement production work with reference to detailed illustrative examples and generally correct use of subject terminology.

Documntary 'mini-task'

Documentary ‘mini-task’

Introduction:

 A documentary is any form of media consisting of facts from official sources that can have the use of interviews with people involved in the real life topic that can bring facts and an understanding to the particular subject that it is based off. There are five different types of documentary format, which all have different styles in which they follow.

Expository Documentary:

Expository documentaries speak directly to the viewer, often in the form of an authoritative commentary employing voiceover or titles, proposing a strong argument and point of view. They are meant to be perceived as rhetorical, and try to persuade the viewer onto a certain of an argument. An example of this is ‘We are the Lambeth Boys’ which followed the lives of teens from a youth club and what they get up to in their lives whether its recreational, educational or them at their job.

Observational Documentary:

Observational documentaries attempt to simply follow and observe the lives of others with the films crew having no interaction with them showing what would appear to be ‘normal’ behaviour from those being observed. An example of this is the documentary ‘High School’ which just observed the students from a Northeast high school in Philadelphia, Pennsylvania had absolutely no interaction from the crew involved and is shown to be perceived by the audience as a ‘average’ day from that high school and all that happens.  

Interactive Documentary:

Interactive documentaries are the complete opposite to observational documentaries. The film crew are a clear presence in this format, with an interviewer being present on the screen for the majority of the time. They typically have their own topics that they want to bring up to try and get some reaction from the interviewee and start their own argument from points mentioned. An example of this is ‘Louis Theroux’s Weird Weekend’ and ‘When Louis met..’ which clearly use the interactive format with him being on screen the majority of the time and him asking questions and bringing up points to get and argument and a reaction from the interviewee.

Reflexive Documentary:

Reflexive documentaries only use music and there shot types to present a clear representation of whatever their topic is on, they try to expose real life issues that may be a current matter. An example of this is ‘Powaqattsi’ which focuses on its shot types and the music used to create a clear image on what is happening in the modern world in third world countries and what the people there have to do on a day to day basis.

Performative Documentary:

Performative documentaries use re-enactments to help create a clear image to show the viewer what is going on, they include interviews with people who have high knowledge on the topic of the documentary or those who may have been involved on what the documentary is about. The use of the soundtrack is used similarly to films with the song choice trying to get a certain emotion out of the viewer such as building tension or empathy. An example of this is ‘The Thin Blue Line’ which depicts the life of Randall Adams and his conviction of shooting a Dallas police officer in 1976. There is heavy use of re-enactments of the crime scene and multiple interviews with the two suspects, detectives and officers involved on the case, lawyers and barristers and finally witnesses.

Conclusion:

I think that the best documentaries are those that don’t try and push the viewer onto a certain side of the argument and instead equally show the for and against for the topic. Although interactive documentaries are typically the ones to be edited to present a different picture, they are the ones that are the most interesting and enjoyable to watch as they are edited for the viewer to feel like they are watching the truth and can have more fascinating tings happen to the presenter in them.  

This is Our Youth: Carrot Crew:
I enjoyed watching this documentary because it had a lot of humor in it, such as the part when the kid gets a crisp packet thrown at his head. What I didn't enjoy about this documentary was that it is clearly fake and not about a real topic, so instead of it coming across as a documentary it comes across as a sketch with acting in it.



Just An Interest:
I enjoyed this video as it gives a real insight on this mans hobby and shows that he is passionate about it, he also says about how it came to be about him starting his hobby. I like that he brings his own personal experiences into the documentary. The negative of this video is that it only shows clips from him making a Mr. Bean sculpture, although it does show some of his collection of sculptures at one point of the video.



Matt Faulkner Tattoo Artist:
I did not enjoy this because the editing and fond choice was very plain and boring compared to the others, also the topic wasn't very interesting to me, however i did like that the format was only an interview with the tattoo artist and that he could also bring in his own experiences.

Storyboards

Evaluation

Risk Assessment

Shot List

PG Tips Advert- Teenage Tea

Unilever- The Company

Television Advert Analysis

Re-Branding a Unilever Product

DepicT! Assignment 1 - Final Feedback

Jake,

good to see you have made some improvements to the original submission.

You outlined and explained in some detail the sources of requirements for a media production and this was competently presented.
Competent, carefully presented and detailed pre-production documentation was generated and you were able to apply pre-production planning to a media production competently.

Merit grade awarded for this task.

Unilever Research

Unilever:

Unilever is a British-Dutch multinational product corporation based in the Netherlands, Rotterdam and England.  It is the worlds third largest consumer goods corporation behind Proctor and Gamble and Nestle. They own over 400 brands but focus on 14 big name brands such as Bovril, Ben and Jerry's, Lynx, Comfort, Pot Noodle and Dove.

Unilever officially began in the 1930's, the same decade as the great depression in America, then in the 1940's the business began to incorporate itself with selling food products. In the 1950's technology blossomed and the company moved to more products being sold in the west and more of their markets around the rest of the globe.

Bibliography

https://www.gov.uk/copyright
http://www.the-hall.co.uk/
https://en.wikipedia.org/wiki/Film_finance
http://www.bima.co.uk/index.asp
http://www.nidirect.gov.uk/introduction-to-trade-unions
https://www.bectu.org.uk/advice-resources/agreements/pact-production
https://en.wikipedia.org/wiki/Trade_association
http://www.ofcom.org.uk/about/what-is-ofcom/
http://www.bbc.co.uk/bbctrust/governance/regulatory_framework/key_relationships/regulators.html

Shot List